Sending out emails is the number one way to generate revenue through online and digital marketing. Beyond campaign management, it is important for brands and marketers to understand everything from cadence and frequency, to open rates, click through rates, attribution, opt-out and how all of this interacts to affect delivery rate and conversions. Savvy consumers are demanding more content and relevant messaging. Brands need to understand segmentation and what actually drives sales. Privacy, hashed emails and third party list management can have some marketers feeling overwhelmed. I can help you navigate this immensely important, ever changing landscape and help you drive sales in all platforms with a dedicated email plan.

Print is not dead! There are still print vehicles that generate revenue week over week, month over month and year over year for many brands. Print can support digital and social media.

I have always focused on print advertising campaigns that do more than just enhance an omni-channel platform, but produce a positive return on investment for every dollar spent. The right product, the right offer and most importantly, the right print media – can and will – drive sales through all channels while making a profit.

I have over 25 years’ experience in direct mail catalogs, newspaper advertisements, Sunday FSI’s, credit card syndication, shared mail and postcard mailings. Let me help you decide if print is right for you.

The “As Seen On TV” industry has enjoyed phenomenal sales with hits that have become part of the fabric of America. The lure of selling 5, 10 even 20 million units via television keeps the television marketers driven to find the next big item.

I have personal connections with the best of the best, including Allstar Marketing, the maker of the Snuggie™, Top Dog Direct, marketers of Be-Active™, and OnDemand, the folks that brought you Secret Hair™. With just one phone call I can put you in touch with the product development contact at the company that best aligns with your innovation. Coupled with insider knowledge on royalty rates, license deals and complete buy-outs, I can help you strike the best deal possible for your product or concept.

Want to go it alone? I can pull together an independent team of professionals to help with the entire creative process including script and film production as well as recommend your partners for media buying, telemarketing, web development and fulfillment. Ask me how.