connected
I love connecting thoughts, businesses and people.
To be well connected is more than having 3,000 friends on Facebook or 1,000,000 followers on Twitter. It\’s actually knowing people, who they are, what skills they have and ultimately knowing what they want to do.
It\’s knowing that the receptionist really wants a job in marketing and putting in a good word for them. Or that a company is interested in acquiring a new asset with warehouse capacity and knowing all of the freight forwarders that service that region – PLUS the follow-up capability to inquire if they know any potential candidates interested in a buyout.
It\’s more than just acquiring information. Connecting with people is special. I always joke around about connecting on a molecular level, but it’s true.
I am aware that the receptionist wants to be in marketing or the CFO with a multimillion dollar acquisition budget has a prerequisite. I have a natural ability to communicate. Listening. Understanding. The moment when I feel that unique electricity and – click. Connection.
Deep connections come easily to me. I simply love people and have a presence that puts people at ease. I\’m comfortable in my own skin and open to new ideas. I am grateful for every exchange and believe these exchanges are valuable. Connecting with people provides me an opportunity to expand that connection – to in turn help people connect with other people and that is perhaps the greatest talent that I have.
New Business Development
If you have the natural ability to be a sales person then you are lucky in the sense that a gifted salesman can always generate income. In a dysfunctional economy a true salesman believes that even if they have to work out of their desired field, they can always get a job selling cars. This stereotype makes the automotive industry cringe, but the perception is: sales is sales is sales.
A new trend in the recruiting industry is to retitle sales as ‘New Business Development’. If you don’t know it yourself, let me tell you, sales does not equate with business development.
Salesmen offer products and services and have the ability to close. If you are in new business development, you have to have the skill set that allows you to see opportunity. And for these opportunities to be successful, they must follow a set of “rules”.
- The opportunity must be a new concept.
- All the parties involved must benefit from the new relationship.
And for the best outcome of a new business development, each of the parties involved should be able to support their side of the relationship with their own skin in the game with a marginal cost to play.
I am a salesman. I have generated over 350 million dollars in retail sales of consumer products, but my real skill is new business development. I can see opportunity. I have the ability to engage with each side of the equation. But more importantly, I have the strength to see the relationship through so that everyone involved is generating revenue.
Sales is sales is sales. You are welcome to bring me your products and services and seek my sales expertise, but if you want the true benefit of knowing Laura Engel, trust me to develop new business for you and your company.
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